Our Australia and New Zealand CEO Ian Perrin being interviewed by the Sky Business Media Week team on the latest ZenithOptimedia global ad forecast
This is a truly wonderful and interactive digital outdoor execution – using cameras, interactive characters and of course a real life setting to literally draw the crowd into interaction with the billboard. Watch how excited people get. I picked this lovely little execution up via QBN.com You can read more about this over here
Hi FolksThis is a nice innovation for a media company.
Torch media now offer a free iphone application that helps you decide which of their ad formats are right for your FMCG media campaign… Tre’ cool, and its design and usability are fantastic.
This is a nice experiential outdoor execution from Pfizer drawing on the insight that cigarette smoking needs to be stamped out.Located in popular Martin Place, this is a clever way of drawing an issue to people attention. Might have even have been more impactful if the floor was littered with used butts instead. Clever